September 9, 2010
There are many ways that chiropractors can stay in touch with their patients. Is Facebook chiropractic one of the ways? Using Facebook chiropractors can lead the way in managing the health of their patients. The increasing use of social media by hundreds of millions of people has turned these tools into effective and powerful ways to keep the communication open and continuous.
Chiropractors have led the way in many aspects of health care communication, including the mailing of newsletters, ongoing seminars and participation in community events. There has never been a better time to increase social media communications because of the spiraling costs of health care. By leveraging the power of social media, chiropractors create an atmosphere of sharing and collaboration, which was simply not possible before the Internet.
By using Facebook chiropractors not only will be able to communicate one on one with their patients, but also allow the collective group to benefit from the experiences of others. Here is an example of how this would work. A patient complains of lower back pain. After diagnosing the problem, the doctor might recommend a few office visits but, in addition, recommends a set of exercises to build up the strength of the patient’s lower back and abdomen area. Other patients who may have a similar ailment can benefit from the posting of discussions around lower back strength training, thereby perhaps avoiding their own serious problem.
Facebook for chiropractic information is not just a one way dialogue either. Because Facebook is such a social “environment,” the dialogue is multi-faceted and many to many. The chiropractors may initiate a dialogue around a particular health issue, but the group is able to participate and provide their own experiences, as well. The goal with this type of communication is to collectively benefit the whole through collaboration and ongoing dialogue.
There simply is no better communication tool today than Facebook for advancing chiropractic care in our increasingly connected world.